Debra Trappen - What Do People Say About You?

How do you attract the right clients or customers to your business?

Some will tell you there is a science to it. With just the right colors, logos and pictures you will capture the attention of the most people; and although this may be true, Debra Trappen, founder of D11 Consulting, believes it is more important to develop your Personal Brand, by revealing the heart of who you are.

“One’s personal brand can be defined as what other people say about you when you are not in the room…It is a specific image in the minds of others about you,” says Debra; and it is one of the elements of entrepreneurship that she is most passionate about supporting.

It begins with identifying your values and discovering what gives you the fuel to strengthen them. It is from this place of self-discovery that you can define your purpose and create your mission or niche statement.

When you figure out the questions of: Who do I want to serve and what specific problems do I want to help solve, you have identified your ideal client or customer. You will have put out a clear message or image from your heart about who you are, allowing the people who may resonate with you, to find you.

I hope you will join me in listening to this week’s interview with Debra Trappen as she shares her process for personal branding, getting fired up and what exactly success means to her.



Debra Trappen is the Chief of Sass, Moxie and Experience of d11 consulting.  She founded the firm to help growth-minded women in business, and companies who want to serve them, SHINE online by firing up their personal and business brands – along with their attitudes.  If you want to start a business, attract more ideal clients, build influence, or amplify your voice - but have no idea where to start, Debra can help.  Get ready to: clarify your values, purpose, niche and what fuels your soul tank; define what social media platforms are best for you; and ACHIEVE your goals… All with lots of tech tips, oodles of moxie, and tons of fun along the journey.

Learn more about her purpose, experience her sharing style, and connect with her on social channels:

As a special gift to our listeners, Debra is offering a free excerpt to her soon to be published book on getting Fired Up, check it out here:


Check it out right now so you can be Less Stressed and More Inspired!

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