The part of you that is always there and you can't make it go away is actually the YOU that is exactly what your ideal clients are wanting.
Coming from a business background, I have had the experience of trying to THINK my way into the best business decision for my niche. All that left with me with was a lot of theory. It also left me with a lot of "shoulds". I was bringing myself into an experience created from my mind, which in my background was all that was necessary, or expected. In fact, anything more than that was not based in fact.
However, when running and building my business, I discovered that that approach didn't work. In fact, it kept me spinning, chasing, looking, for things that made sense, but didn't work.
When I finally decided to be the whole me, bringing everything I am to my business, that's when things became interesting. The parts of me that I thought everyone had, or that weren't a differentiation, were exactly the things that make me unique. It is exactly what makes me and my business different from anyone else.
I am so excited to share one of the keys to how I became comfortable in my unique greatness! I'm so excited to share the interview with Cristi Cooke this week, and I hope once you hear her things will become so much more clear for you in finding your niche, or your unique genius, just like it did for me!
THE INSPIRED WOMAN PROJECT INTERVIEW: CRISTI COOKE
Cristi Cooke is known as the expert in helping clients discover and market their unique genius. She is the creator of The Unleash Your Genius BlueprintTM: a proven system to get clarity on what you are uniquely selling, so your ideal clients can find you and pay a premium for it.
CEOs of multi-million dollar companies and individual professionals alike, come to her for leadership on determining their unique competitive advantage.
Cristi is a dean’s list graduate from Queen’s School of Business. She is a sought after speaker who has spoken at Million Dollar Roundtable and e-Women Network and has shared the stage with business leaders across North America. You can learn more about Cristi at www.CristiCooke.com.
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