grow business

Is Your "Busy-ness" Resulting in Business?

Are you so BUSY? If you are starting or growing a business, the answer is probably YES, you are busy!  But here is my question, are you busy with the RIGHT activities that are generating revenue?

I speak with so many entrepreneurs who are so busy doing all the tasks that they need to do to run their business.  I used to be one of these people too!  I was the queen of being busy, but unfortunately I wasn't getting the results I should have with how much work I was putting into my business.  So many people I have been speaking with are experiencing this too!

It's time to STOP the madness and START working effectively to generate the revenue you are targeting.  Here is the key question:  Are you keeping yourself busy so you feel like you are busy in your business (even though the revenue isn't there)?   If you are, you may be feeling tired, beginning to feel a bit hopeless that this will never take off and frustrated that you are taking time away from other parts of your life without the return.

Here is what you can do to check if you are working on the right things.

What direct activities do you take that result in revenue? These could be calls with clients, calls with prospective clients, speaking engagements.

What activities could you not do and still have no change in your results? For some businesses this could be making changes to your website, frequent Facebook activity, creating and refining programs and content before you have clients.

If you are trying to grow your business and generate a consistent revenue stream for your business, there is an opportunity for you to refine your actions to those that generate revenue.

What is one thing you can let go of so you can create clients?

Please post your ideas and aha's in the comments below.  I look forward to hearing from you.

If you are interested in learning more about how you can create a shift in your business to create new clients, click Contact Us in the navigation to request a complimentary consultation.

Best to you and your biz, Mikki

Do You Enjoy the Strategy Session?

Do you enjoy the strategy session? Many people who have come to do work to serve people to their highest level - whether it is coaching, a service business, entrepreneur or other work, do not start out thinking about how to actually "get" to do this work with clients.  In order for us to work with a client, we have to have a conversation around the challenge they are looking to change and the benefit or offer we have to provide.

I have heard so many people say, "I wish I could just do the work and not have to deal with the sales".

I understand where you might be coming from.  I used to do sales in the corporate world, while I really enjoyed having the conversation with different people and I really believed in the value we had to offer, I didn't like feeling like I was "selling" someone.

Once I started doing coaching work, this showed up for me again.  I felt like I was going to turn people off, or push them away by making an offer, by communicating that my product or service would support them in creating the transformation they want to create.

So what did I do?

Well, I did almost every activity I could do to build my coaching business - EXCEPT having strategy sessions (sales calls).  So I was BUSY, but not producing revenue - OR the transformation people really want - and I can deliver!

When I worked through the mindset "stuff" that was holding me back from having the conversations (things like "I'm not good enough", "who am I to provide this service", "what if I look like an idiot"), then I started to have a different perspective about the purpose of this conversation.

I am here to be in the highest service of the person I am speaking with.

What does that look like?  You stepping aside.

This is not about you, this is about the person on the other side of the phone.  What is the transformation they are wanting and what is the transformation you can deliver?  If you are not willing to step aside to allow that conversation to happen, you are doing the potential client a disservice.  You are not creating the opportunity for them to say yes to creating a change for themselves that could change their entire life.

What is keeping you from people saying YES to themselves and to doing it with you? I have seen many things get in the way of people successfully signing up new clients:

  • Mindset or beliefs that are keeping them from standing up for their client and for their work
  • Reading a script - and not knowing what to do when a client doesn't follow along
  • Not having a strong enough offer that will create the transformation your client wants
  • Having an offer that is not strong enough or not well-communicated to that specific client
  • Uncertainty around navigating objections
  • and more...

If you are finding yourself resistant to the strategy session, to feeling sales"y" or unsure of how to structure a call to address objections before they happen or how to handle them when they do, then email me to schedule a time to talk.  Let's get you on a path so you can easily invite 5 new clients into your business.

Really, what would 5 new clients do for you and your business?

If you are interested in learning more about how you can create a shift in your business to generate new clients, click Contact Us in the navigation to request a complimentary consultation.

Best to you and your biz, Mikki