Do you enjoy the strategy session? Many people who have come to do work to serve people to their highest level - whether it is coaching, a service business, entrepreneur or other work, do not start out thinking about how to actually "get" to do this work with clients. In order for us to work with a client, we have to have a conversation around the challenge they are looking to change and the benefit or offer we have to provide.
I have heard so many people say, "I wish I could just do the work and not have to deal with the sales".
I understand where you might be coming from. I used to do sales in the corporate world, while I really enjoyed having the conversation with different people and I really believed in the value we had to offer, I didn't like feeling like I was "selling" someone.
Once I started doing coaching work, this showed up for me again. I felt like I was going to turn people off, or push them away by making an offer, by communicating that my product or service would support them in creating the transformation they want to create.
So what did I do?
Well, I did almost every activity I could do to build my coaching business - EXCEPT having strategy sessions (sales calls). So I was BUSY, but not producing revenue - OR the transformation people really want - and I can deliver!
When I worked through the mindset "stuff" that was holding me back from having the conversations (things like "I'm not good enough", "who am I to provide this service", "what if I look like an idiot"), then I started to have a different perspective about the purpose of this conversation.
I am here to be in the highest service of the person I am speaking with.
What does that look like? You stepping aside.
This is not about you, this is about the person on the other side of the phone. What is the transformation they are wanting and what is the transformation you can deliver? If you are not willing to step aside to allow that conversation to happen, you are doing the potential client a disservice. You are not creating the opportunity for them to say yes to creating a change for themselves that could change their entire life.
What is keeping you from people saying YES to themselves and to doing it with you? I have seen many things get in the way of people successfully signing up new clients:
- Mindset or beliefs that are keeping them from standing up for their client and for their work
- Reading a script - and not knowing what to do when a client doesn't follow along
- Not having a strong enough offer that will create the transformation your client wants
- Having an offer that is not strong enough or not well-communicated to that specific client
- Uncertainty around navigating objections
- and more...
If you are finding yourself resistant to the strategy session, to feeling sales"y" or unsure of how to structure a call to address objections before they happen or how to handle them when they do, then email me to schedule a time to talk. Let's get you on a path so you can easily invite 5 new clients into your business.
If you are interested in learning more about how you can create a shift in your business to generate new clients, click Contact Us in the navigation to request a complimentary consultation.
Best to you and your biz, Mikki